NIMBLE CRM HOW TO
NIMBLE CRM SOFTWARE

Its primary focus is to simplify CRM therefore, it offers a CRM system that combines the power of relationship management, unified conversations/communications, social media tools, and team collaboration under one roof. Headquartered in Santa Monica, California, Nimble is the industry-leading CRM for Office 365 and G Suite that builds award-winning contact management solutions for teams and individuals. It mainly serves professionals in the fields of real estate, financial advisors, mortgage bankers, headhunting, and more. That’s what I do - I sell relationship fishing poles.”Īs a people-centric leading company, Nimble empowers people that are connecting with other people. I believe if you teach someone to fish, they will eventually learn that you sell fishing poles.

NIMBLE CRM HOW TO

I build relationship management tools and teach people how to build relationships at scale. It aligns with my philosophy in life that we’re here to grow other people. He further adds, “I really love to build these tools because they not only empower me, but they also empower others. That’s how I got started on the career path of pioneering CRM, contact management, and relationship tools.” There wasn’t a tool that integrated email, contacts, calendar, sales, and marketing automation into one unified platform. “There wasn’t any type of contact management platform or a way for teams to easily collaborate with each other.

“Now, this was before Outlook or Salesforce existed,” says Jon. As a result, Nimble came into existence and has since evolved into the simple, smart CRM for Office 365 and G Suite. He firmly believed that the best CRM crosses department walls as well as makes sure that everyone in the company is on the same page. However, Jon quickly realized that there wasn’t one in the market because CRMs weren’t about relationships – they were about reporting. I quickly realized I was struggling with growing relationships at scale, collaborating with my team, and achieving my business goals.” After that, I got a job at a tech startup and they put me in sales. After two years of working at Aerospace, I decided I wasn’t an Aerospace guy. “The funny thing is that I never wanted to be a salesperson,” explains Jon. Then, he started searching for a CRM that would allow him to effectively manage his contacts within social networks. He started to use social media in its infancy and immediately saw how it was going to change the way businesses work, play, buy, and sell. Jon’s personal struggle to build relationships in the new age was the inspiration for founding Nimble. At that time, he used Influencer Marketing to do it, without an ad budget, access to social media, or smartphones.

During the 90’s - when business use of the Internet was just beginning - he grew the first modern CRM into a $100 million dollar enterprise.

NIMBLE CRM SOFTWARE

Jon founded GoldMine Software Corp in 1989. He believes “ CRM should really stand for ‘customer reporting management’ because, in reality, CRMs don’t work for you - you work for them.” Through Nimble, he is transforming the CRM industry by delivering a CRM that is dominating the world of social selling today. Founder and CEO Jon Ferrara understands this need as he faced a similar situation, which motivated him to establish Nimble in 2009. They now need to be able to link apps and technology with consumer data, creating a more personalized experience. Enterprises want real-time access to consumer data, with mobile and cloud applications leading the way. The CRM industry continues to grow at a staggering rate and is becoming complex day by day.

Nimble crm